Survival expert Bear Grylls has teamed up with British Military Fitness to expand its military workouts in the UK and introduce new fitness products at home and abroad.
British Military Fitness has been rebranded to Be Military Fit (BMF) following the joint venture between Bear Grylls Ventures and NM Capital, which acquired British Military Fitness earlier this year.
BMF’s new strategic team includes David Stalker, previously CEO at ukactive and Chairman of CIMSPA, and Tommy Matthews, formerly head of education at Escape Fitness.
“I used to train so much with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support that helped me achieve my fitness goals,” said Grylls.
“Our goal as a team now is to take this business to the next level and to a whole new generation, including kids and families – knowing that when we train together we train better and more consistently.”