£7m Elite Athlete Centre for Loughborough University

Leisure contract issued with activity targets

A four star Elite Athlete Centre and Hotel is being developed at Loughborough University to offer an aspirational space for athletes, businesses and fitness enthusiasts.

Set in the heart of Loughborough University’s sports facilities, the £7m development will feature a 44 bedroom hotel, 20 specially designed altitude rooms, eight accessible bedrooms, a nutrition lounge, café and seminar space for 30. Quiet Zones and Passive Zones will provide areas to relax or take part in activities such as yoga and pilates, whilst the Active Zone will include a climbing and bouldering wall.

Hailed as the European first, the facility will be operated by Loughborough University’s hotel, conference and events provider Imago Venues. Together they are developing a range of packages for athletes, teams, businesses and individuals that include use of the Elite Athlete Centre, as well as the university’s other sports and event facilities. These can be combined with leading coaches, sports scientists, nutritionists and experts in the physical and mental needs of competitive activity.

The Elite Athlete Centre will open in autumn 2018. Sport England is funding £1m of the build cost of the facility.

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