Rock Up is opening two new indoor climbing sites at intu Watford in Hertfordshire and Rushden Lakes Shopping Centre in Northampton, with a further site planned for later in the year.
The operator has experienced significant annual growth after securing contracts with UK property developers and shopping centre owners including intu, The Crown Estate and British Land. Last year the company announced sales growth of 87 per cent year-on-year and expects to generate over £2.5m in annual sales this year.
The company, founded by ex-climber Aaran Eade, has three venues in Fareham, Birmingham and Hull. All sites offer 26 climbs with a variety of walls towering over 8m high. As well as the 2,000-square foot climbing arena, each venue also includes a soft-play area, café and function rooms.
The expansion plans are being led by a senior management team consisting of operations director Aaran Eade; Heidi Duckworth, executive chairman; and sales and marketing director Mark de Quervain, who worked for many years at Vue Entertainment, where he was part of the founding management team.