Aston Villa awarded grant to improve the experience for fans.

Aston Villa FC is to improve the match day experience for supporters and the local community after receiving a grant from the Premier League Fans Fund.

The Premier League Fans Fund funds projects and organisations which improve three things: firstly, the relationship between fans and their clubs; secondly, the way football supporters engage with each other; and thirdly, the fans’ experience of the game.

The £18,900 that the club has been awarded will be used to:

  • develop the Fan Zone area at Villa Park

  • extend the activities to fans on match days

  • deliver heritage workshops in local primary schools. These will educate pupils on the history of the club.

 
The hope for increased fan engagement

The Aston Villa Foundation hopes to increase fan engagement across all demographics through these new initiatives. It is also hoped that the combination of workshops and increased fan activity on match days will enable them to attract new supporters and retain existing ones. 

Helping children form an early connection to a team

“We are excited about delivering an outreach project to local school children in Year 2, aged six or seven. Research shows that this is when children tend to choose the team they will support for the rest of their lives. We are looking to teach local children at this critical age about the history of the football club in the area in which they live and develop that connection with the club from an early age,” says Guy Rippon, head of foundation and community partnerships.

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Aston Villa to improve the experience for fans
Aston Villa FC is to improve the match day experience for supporters and the local community after receiving a grant from the Premier League Fans Fund.